Privacy Policy
Thank you for your interest in our company. Data protection is of high priority for the management of S.O.S Rentals GmbH. The use of our website is generally possible without providing any personal data. However, if data subject wishes to make use of special services provided by our company via our website the processing of personal data may become necessary.
If the processing of personal data is requird and there is no legal basis for such processing in place, we generally obtain the consent of the data subject.
The processing of personal data – such as name, address, email address or telephone number – is always carried out in accordance with the General Data Protection Regulation (GDPR) and in compliance with the country-specifc data protection regulations applicable to S.O.S Rentals GmbH.
By means of this privacy policy, our company seeks to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, data subjects are informed of their rights under this privacy policy.
As the controller, S.O.S Rentals GmbH has implemented numerous technical and organizational measures to ensure the most complete protection possible of personal data processed through this website. Nevertheless, internet-based data transmissions may in principle have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example, by telephone.
1. Definitions of terms
The privacy policy of S.O.S Rentals GmbH is based on the terminology used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easily readable and understandable for the general public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.
In this privacy policy, we use, among others, the following terms:
a) Personal data
Personal data means any information relating to an identified or identifiable natural person (hereinafter “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
b) Data subject
A data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.
c) Processing
Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.
d) Restriction of processing
Restriction of processing means the marking of stored personal data with the aim of limiting their processing in the future.
e) Profiling
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.
f) Pseudonymization
Pseudonymization means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
g) Controller or controller responsible for the processing
Controller or controller responsible for the processing means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
h) Processor
Processor means a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.
i) Recipient
Recipient means a natural or legal person, public authority, agency, or another body to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.
j) Third party
Third party means a natural or legal person, public authority, agency, or body other than the data subject, the controller, the processor, and persons who, under the direct authority of the controller or processor, are authorized to process personal data.
k) Consent
Consent means any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.
2. Name and address of the controller responsible for processing
The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is
S.O.S Rentals GmbH
Zum Dümpel 60
59846 Sundern
Germany
Phone.: +49 (0) 2933 9836270
Mail: info@sos-rentals.de
Website: www.sos-rentals.de
3. Cookies
The websites of S.O.S Rentals GmbH use Cookies. Cookies are text files that are stored and saved on a computer system via an internet browser. Many websites and servers use cookies. Many cookies contain what is known as a cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This allows visited websites and servers to distinguish the individual browser of the data subject from other internet browsers that contain different cookies. A specific internet browser can be recognized and identified using the unique cookie ID. Through the use of cookies, S.O.S Rentals GmbH can provide users of this website with more user-friendly services that would not be possible without such cookie setting. By means of a cookie, the information and offers on our website can be optimized with the user in mind. As mentioned above, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to utilize our website. For example, the user of a website that uses cookies does not have to enter their access data each time they visit the website, because this is handled by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in an online store. The online store remembers the items that a customer has placed in the virtual shopping cart via a cookie.
The data subject can, at any time, prevent the setting of cookies by our website through a corresponding setting of the internet browser used and thus may permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an internet browser or other software programs. This is possible in all commonly used internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully usable.
4. Collection of General Data and Information
Each time the website of S.O.S Rentals GmbH is accessed by a data subject or an automated system, a series of general data and information is collected. This general data and information is stored in the server’s log files. The following may be collected:
browser types and versions used,
the operating system used by the accessing system,
the website from which an accessing system reaches our website (so-called referrer),
the subpages that are accessed on our website via an accessing system,
the date and time of access to the website,
an Internet Protocol address (IP address),
the internet service provider of the accessing system, and
any other similar data and information that may be used in the event of attacks on our information technology systems.
When using this general data and information, S.O.S Rentals GmbH does not draw any conclusions about the data subject. Rather, this information is needed to:
deliver the content of our website correctly,
optimize the content of our website and the advertising for it,
ensure the long-term viability of our information technology systems and website technology, and
provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyberattack.
Therefore, S.O.S Rentals GmbH analyzes these anonymously collected data and information statistically and also with the aim of increasing data protection and data security within our company, in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data from the server log files are stored separately from all personal data provided by a data subject.
5. Contact Possibility via the Website
The website of S.O.S Rentals GmbH contains information required by law that enables quick electronic contact with our company, as well as direct communication with us. This also includes a general address for electronic mail (email address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject are automatically stored.
Such personal data transmitted voluntarily by a data subject to the controller are stored for the purpose of processing the inquiry or contacting the data subject. There is no disclosure of this personal data to third parties.
6. Routine Erasure and Blocking of Personal Data
The controller processes and stores the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as required by the European legislator or another competent legislator in laws or regulations to which the controller is subject.
If the purpose of storage no longer applies, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.
7. Rights of the Data Subject
a) Right to Confirmation
Every data subject has the right granted by the European legislator to obtain from the controller confirmation as to whether or not personal data concerning them is being processed. If a data subject wishes to exercise this right of confirmation, they may contact an employee of the controller at any time.
b) Right of Access
Every data subject has the right granted by the European legislator to obtain from the controller, at any time and free of charge, information about their stored personal data and a copy of this information. Furthermore, the European legislator has granted the data subject access to the following details:
the purposes of the processing
the categories of personal data being processed
the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
where possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria used to determine that duration
the existence of the right to request rectification or erasure of personal data concerning them, or restriction of processing by the controller, or to object to such processing
the right to lodge a complaint with a supervisory authority
where the personal data are not collected from the data subject: any available information about the source of the data
the existence of automated decision-making, including profiling as referred to in Article 22(1) and (4) GDPR, and — at least in those cases — meaningful information about the logic involved as well as the significance and the envisaged consequences of such processing for the data subject
The data subject also has the right to know whether personal data has been transferred to a third country or to an international organization. Where this is the case, the data subject shall have the right to be informed of the appropriate safeguards relating to the transfer. If a data subject wishes to exercise this right of access, they may contact an employee of the controller at any time.
c) Right to Rectification
Every data subject has the right granted by the European legislator to obtain the rectification of inaccurate personal data concerning them without undue delay. Taking into account the purposes of the processing, the data subject has the right to have incomplete personal data completed — including by means of a supplementary statement. If a data subject wishes to exercise this right to rectification, they may contact an employee of the controller at any time.
d) Right to Erasure (Right to be Forgotten)
Every data subject has the right granted by the European legislator to obtain from the controller the erasure of personal data concerning them without undue delay, where one of the following grounds applies and the processing is not necessary:
The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
The data subject withdraws consent on which the processing is based according to Article 6(1)(a) or Article 9(2)(a) GDPR, and where there is no other legal ground for the processing.
The data subject objects to the processing pursuant to Article 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects pursuant to Article 21(2) GDPR.
The personal data have been unlawfully processed.
The personal data must be erased for compliance with a legal obligation under Union or Member State law to which the controller is subject.
The personal data have been collected in relation to the offer of information society services referred to in Article 8(1) GDPR.
If one of the above reasons applies and a data subject wishes to request the erasure of personal data stored by S.O.S Rentals GmbH, they may contact an employee of the controller at any time. The employee shall ensure that the erasure request is complied with without undue delay.
Where personal data have been made public by S.O.S Rentals GmbH and our organization, as the controller, is obliged pursuant to Article 17(1) GDPR to erase the personal data, S.O.S Rentals shall take reasonable steps, including technical measures — considering available technology and implementation costs — to inform other controllers processing the disclosed personal data that the data subject has requested the erasure of all links to, or copies or replications of, those personal data, provided processing is not required. The employee will arrange the necessary steps on a case-by-case basis.
e) Right to Restriction of Processing
Every data subject has the right granted by the European legislator to obtain from the controller restriction of processing where one of the following conditions applies:
The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
The processing is unlawful, and the data subject opposes the erasure of the personal data and requests restriction instead.
The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise, or defense of legal claims.
The data subject has objected to processing pursuant to Article 21(1) GDPR, and it is not yet verified whether the legitimate grounds of the controller override those of the data subject.
If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored by S.O.S Rentals GmbH, they may contact an employee of the controller at any time. The employee will arrange for the restriction of processing.
f) Right to Data Portability
Every data subject has the right granted by the European legislator to receive the personal data concerning them, which they have provided to a controller, in a structured, commonly used, and machine-readable format. They also have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, where the processing is based on consent under Article 6(1)(a) or Article 9(2)(a) GDPR or on a contract under Article 6(1)(b) GDPR, and the processing is carried out by automated means — provided the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
In exercising their right to data portability under Article 20(1) GDPR, the data subject has the right to have personal data transmitted directly from one controller to another, where technically feasible and where it does not adversely affect the rights and freedoms of others. To exercise this right, the data subject may contact an employee of S.O.S Rentals GmbH at any time.
g) Right to Object
Every data subject has the right granted by the European legislator to object, on grounds relating to their particular situation, at any time, to processing of personal data concerning them based on Article 6(1)(e) or (f) GDPR, including profiling based on those provisions.
S.O.S Rentals GmbH shall no longer process the personal data in the event of the objection unless we can demonstrate compelling legitimate grounds for the processing that override the interests, rights, and freedoms of the data subject or the processing serves the establishment, exercise, or defense of legal claims.
Where S.O.S Rentals GmbH processes personal data for direct marketing purposes, the data subject has the right to object at any time to processing of personal data concerning them for such marketing. This also applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to S.O.S Rentals GmbH to the processing for direct marketing purposes, [Company] will no longer process the personal data for these purposes.
Additionally, the data subject has the right, on grounds relating to their particular situation, to object to processing of personal data concerning them by S.O.S Rentals GmbH for scientific or historical research purposes or statistical purposes pursuant to Article 89(1) GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
To exercise the right to object, the data subject may contact any employee of S.O.S Rentals GmbH or another employee directly. Furthermore, the data subject is free, in the context of the use of information society services — notwithstanding Directive 2002/58/EC — to exercise their right to object by automated means using technical specifications.
h) Automated Individual Decision-Making, Including Profiling
Every data subject has the right granted by the European legislator not to be subject to a decision based solely on automated processing — including profiling — which produces legal effects concerning them or similarly significantly affects them, unless the decision (1) is necessary for entering into or the performance of a contract between the data subject and the controller, or (2) is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is based on the data subject’s explicit consent.
If the decision is (1) necessary for the performance of a contract or (2) based on explicit consent, S.O.S Rentals GmbH shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, including at least the right to obtain human intervention on the part of the controller, to express their point of view, and to contest the decision.
If the data subject wishes to exercise rights concerning automated decision-making, they may contact an employee of the controller at any time.
i) Right to Withdraw Consent
Every data subject has the right granted by the European legislator to withdraw consent to the processing of personal data at any time. If the data subject wishes to exercise their right to withdraw consent, they may contact an employee of the controller at any time.
8. Data Protection Provisions on the Use and Deployment of Google Analytics (with Anonymization Function)
The controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis involves the collection, compilation, and evaluation of data about the behavior of visitors to websites. A web analysis service collects data, among other things, about which website a data subject has come from (so-called referrer), which sub-pages of the website are accessed, or how often and for how long a sub-page is viewed. Web analysis is primarily used to optimize a website and for cost-benefit analyses of internet advertising. The operator company of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The controller uses the additional code “_gat._anonymizeIp” for web analysis via Google Analytics. This code shortens and anonymizes the IP address of the internet connection of the data subject by Google when accessing our websites from a member state of the European Union or another contracting state to the Agreement on the European Economic Area. The purpose of the Google Analytics component is to analyze the visitor traffic on our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our websites, and to provide other services related to the use of our website.
Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. With every call of one of the individual pages of this website operated by the controller, on which a Google Analytics component is integrated, the internet browser on the information technology system of the data subject is automatically triggered by the respective Google Analytics component to transmit data for online analysis to Google.
In the course of this technical procedure, Google obtains knowledge of personal data such as the IP address of the data subject, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission settlements. By means of the cookie, personal information such as the access time, the location from which an access was made, and the frequency of visits of the data subject to our website is stored.
With each visit to our websites, these personal data, including the IP address of the internet connection used by the data subject, are transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass on the personal data collected by the technical procedure to third parties.
The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the browser used and thus permanently object to the setting of cookies. Such a browser setting would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.
Furthermore, the data subject has the option to object to the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google and to prevent such processing. To do this, the data subject must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on communicates to Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as an objection.
If the information technology system of the data subject is later deleted, formatted, or newly installed, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person who is within their control, it is possible to reinstall or reactivate the browser add-on.
Further information and the applicable data protection provisions of Google can be found at https://www.google.de/intl/en/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under this link: https://www.google.com/intl/en/analytics/.
9. Data Protection Provisions on the Use and Deployment of Google AdWords
The controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to place ads both in Google’s search engine results and within the Google advertising network. Google AdWords enables an advertiser to define specific keywords in advance, through which an ad is only displayed in Google’s search engine results when the user retrieves a keyword-relevant search result using the search engine. Within the Google advertising network, the ads are distributed to thematically relevant websites by means of an automatic algorithm and based on the previously defined keywords.
The operating company of the Google AdWords services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is to promote our website by displaying interest-relevant advertisements on third-party websites and in the search engine results of Google, and to show third-party advertising on our website. If a data subject reaches our website via a Google ad, a so-called conversion cookie is placed on the data subject’s IT system by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. If the cookie has not yet expired, it is used to determine whether specific sub-pages, for example the shopping cart of an online store, were accessed on our website.
Through the conversion cookie, both we and Google can track whether a data subject who reached our website via an AdWords ad generated revenue, i.e., whether they completed or canceled a purchase. The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. These visit statistics are then used by us to determine the total number of users referred to us via AdWords ads, to assess the success or failure of each AdWords ad, and to optimize our future AdWords campaigns.
Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the data subject. The conversion cookie stores personal information, such as the websites visited by the data subject. Each time our websites are visited, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States. Google may disclose these personal data collected through the technical process to third parties.
The data subject can prevent the setting of cookies by our website at any time by configuring their internet browser accordingly, thereby permanently objecting to the setting of cookies. Such a browser setting would also prevent Google from placing a conversion cookie on the data subject’s IT system. In addition, a cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs.
Furthermore, the data subject has the option to object to interest-based advertising by Google. To do so, the data subject must access the link www.google.de/settings/ads from each internet browser they use and configure the desired settings there.
Further information and the applicable data protection provisions of Google can be found at https://www.google.de/intl/en/policies/privacy/.
10. Legal Basis for Processing
Article 6(1)(a) GDPR serves as the legal basis for our company in processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party—such as processing operations required for the delivery of goods or the provision of any other service or consideration—the processing is based on Article 6(1)(b) GDPR. The same applies to processing operations that are necessary to carry out pre-contractual measures, for example, in cases of inquiries regarding our products or services.
If our company is subject to a legal obligation that requires the processing of personal data—such as fulfilling tax obligations—the processing is based on Article 6(1)(c) GDPR. In rare cases, the processing of personal data may become necessary to protect the vital interests of the data subject or another natural person. This would be the case, for instance, if a visitor were injured on our premises and as a result, their name, age, health insurance data, or other vital information had to be passed on to a doctor, hospital, or other third party. In such a case, the processing would be based on Article 6(1)(d) GDPR.
Ultimately, processing operations may be based on Article 6(1)(f) GDPR. This legal basis applies to processing operations not covered by any of the above legal grounds, if the processing is necessary for the purposes of a legitimate interest pursued by our company or a third party, provided that the interests, fundamental rights, and freedoms of the data subject do not override such interests. These processing operations are particularly permissible because they have been specifically mentioned by the European legislator. The legislator considered that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47, Sentence 2 GDPR).
11. Legitimate Interests in the Processing Pursued by the Controller or a Third Party
If the processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is the conduct of our business activities in a manner that serves the well-being of all our employees and shareholders.
12. Duration for Which the Personal Data Will Be Stored
The criterion for the duration of the storage of personal data is the respective statutory retention period. After the expiration of that period, the corresponding data is routinely deleted, provided it is no longer necessary for the fulfillment of the contract or the initiation of a contract
13. Legal or Contractual Requirements for Providing Personal Data; Necessity for Contract Conclusion; Obligation of the Data Subject to Provide Personal Data; Possible Consequences of Not Providing the Data
We inform you that the provision of personal data may, in some cases, be required by law (e.g., tax regulations) or may result from contractual arrangements (e.g., information about the contracting party). Sometimes, it may be necessary for the conclusion of a contract that a data subject provides us with personal data that must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company enters into a contract with them. Failure to provide the personal data would mean that the contract with the data subject could not be concluded.
Before providing personal data, the data subject must contact one of our employees. The employee will inform the data subject on a case-by-case basis whether the provision of personal data is legally or contractually required or necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what the consequences would be of not providing the personal data.
14. Existence of Automated Decision-Making
As a responsible company, we do not use automated decision-making or profiling.
This privacy policy was created using the privacy policy generator provided by DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as a data protection officer, in cooperation with the data protection lawyers of the law firm WILDE BEUGER SOLMECKE | Rechtsanwälte.